Is Your Website Helping or Hurting Your Business?
Site Sleuth helps small and medium-sized businesses get found – even in AI-driven search – with SEO and UX strategies that drive traffic, clicks, and customers.
Want honest feedback on how to improve your site? Let's dig in and find what's working, and what's not.
You Deserve a Website That Actually Works
You shouldn’t have to guess why your website isn’t showing up, converting, or helping your business grow.
Site Sleuth is built for small and medium-sized businesses that need a better online presence, but don’t have time to untangle SEO jargon, fix UX mistakes, or keep up with the latest AI changes in search.
I started Site Sleuth because I love shopping at small businesses, but half the time, I couldn’t find what I needed on their websites.
Sometimes there wasn’t enough info. Sometimes there wasn’t a website at all.
That stuck with me.
I realized I could take what I know and help small businesses show up, get found, and make it easier for customers to actually buy from them.
How Site Sleuth Optimizes Your Website
Discover
We’ll start with a free consultation to understand your business and get a feel for where your website stands, what’s working (and what’s not), and how your site fits into your broader business goals.
Diagnose
I’ll dig into your site’s SEO, UX, and AEO performance to uncover what’s holding you back, whether it’s poor visibility, confusing structure, or lost conversions. You’ll get real insights you can use.
Deliver
You’ll get a clear, actionable plan tailored to your goals. And if you want help fixing things, I can take care of it for you, from tweaks to a full redesign. Either way, you’ll move forward with confidence.
Why Small Businesses Choose Site Sleuth
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Small Business to Small Business
You're not just another client in a queue. I work with businesses like yours, not massive accounts, and I care about your success like it’s my own.
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SEO + UX + AEO
You won't get siloed services here. I connect visibility, usability, and AI search optimization so your site performs now and in the future.
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Tailored, Not Cookie-Cutter
Your business isn’t one-size-fits-all – your website strategy shouldn’t be either. Everything I offer is built around your goals.
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Real Talk, Real Results
No vague buzzwords or 20-page reports you’ll never read. I’ll show you exactly what’s wrong, what to fix, and how it helps your bottom line.
Website Optimization for Small and Medium-Sized Businesses
Whether your website just needs a quick tune-up or a full overhaul, Site Sleuth offers flexible, tailored services to help small and medium-sized businesses get found, stay relevant, and turn more visitors into customers. Not sure what you need? Start with a free consultation and we’ll figure it out together.
Search Engine Optimization (SEO) Audits
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In-depth analysis of your site’s visibility, keywords, and on-page performance
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Technical and content fixes that help you rank higher
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Clear, prioritized action plan – no fluff, no guesswork
User Experience (UX) Reviews
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Navigation, layout, and usability check across desktop and mobile
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Accessibility, readability, and design feedback that drives engagement
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Tips to reduce bounce rate and help visitors take action
AEO (Answer Engine Optimization)
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Structure your content for AI search visibility (ChatGPT, Google SGE, Perplexity)
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Add schema, FAQs, and question-based content that gets picked up in smart tools
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Stay ahead as search engines evolve without needing to constantly chase trends
Website Redesigns
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Wireframes and layout plans focused on conversion and flow
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Copy and content structure guidance
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Full rebuilds available on Wix, Squarespace, WordPress or other small business-friendly web platforms
Ongoing SEO Monitoring
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Monthly re-audits and keyword tracking to stay competitive
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Flexible retainers for updates, blogs, or continued optimization
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Cancel anytime – no long-term contracts required
Content Strategy & Support
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Help planning SEO-friendly content like blogs and page structure
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Guidance for writing copy that connects with both humans and search engines
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Checklists, templates, and practical resources for those who want to DIY
Ready to Improve Your Website?
Fill out this form to request a free consultation. I’ll take a look, offer honest feedback, and help you figure out what’s working and what improvements can be made.
Frequently Asked Questions
Q1: What’s included in the free consultation? You’ll get a quick website review, plus personalized feedback on what’s helping or hurting your visibility, UX, and performance. There's no pressure, no obligation – just insights you can use.
Q2: What if I’m not sure what my website needs? That’s exactly what Site Sleuth is here for. Whether your problem is SEO, design, content, or all of the above, I’ll help you figure out the best starting point.
Q3: What is AEO and why does it matter? AEO stands for Answer Engine Optimization: it helps your site show up in AI-generated tools like ChatGPT, Google’s SGE, and Perplexity. I include AEO strategy in all services to keep you visible as search evolves.
Q4: How much do services cost? Most audits and strategy work starts at $500. Full website redesigns or ongoing SEO support vary based on scope – but everything’s flexible, transparent, and tailored to your budget.
More questions? Visit the FAQ page.
The Mind Behind Site Sleuth
I’m Jenn – SEO, UX, and content strategist, small business supporter, and founder of Site Sleuth.
I started this because I got tired of seeing amazing small businesses hidden by websites that didn’t work.
Site Sleuth is a small business, just like yours. And when we work together, you’re not getting an agency, you’re getting someone who’s in it with you.
Want to connect? You can find me on LinkedIn – I love chatting with other small business owners and idea people.
Still not sure what your website needs?
Whether it's SEO, UX, content, or all of the above, Site Sleuth offers honest, personalized guidance to help your small business get found, stand out, and grow.